About Whistles – Contemporary Fashion in St Albans

Whistles logo

Whistles is a contemporary fashion brand, based in London.

A shopping destination for the busy, dynamic woman, we create timeless pieces with an intelligent sense of design. Collections are considered, wearable and yet distinct, with true seven days a week appeal, crafted to fit effortlessly into modern life.

With an increasing presence on the global fashion stage, we have become a destination for fashion editors and industry leaders alike, renowned for our of-the-moment collaborations with independent brands and our emphasis on quality and longevity.

Understated yet cool, throw on but never throwaway – this is real life fashion.

This is Whistles.


If fashion has become a ‘like’-orientated culture, the modern woman doesn’t care for it. This season ushers in a timeless aesthetic, with a focus on resolutely smart style choices; curated, practical and above-all luxurious. 

Warm shades of cinnamon, wine, tobacco, bitter chocolate and mustard sit among neutral tones of navy, black, khaki and grey – anchoring the collection. Strong colours are drenched from head-to-toe and remixed with unexpected textures, creating confident monochromatic looks. A buttery leather prairie skirt the colour of wet clay has a 70s undertone when paired with a turtleneck in an almost identical hue, while corduroy trousers in fawn get up-specced by a shearling jacket and cashmere jumper in complementary butterscotch shades. 

The play-off between the feminine and masculine creates an epicene silhouette that is fresh for the season. Military fatigues, razor-sharp tailoring and hiking boots are teamed with soft sweaters, demi-sheer jersey and elegant overcoats. Hair is loosely pulled back, left undone or collar-tucked – softening the overall approach – and bags are worn in an unintended way: see the mock-croc crossbody worn as a lanyard. 

Sequins are back on the fashion agenda, but shown in a new guise. The party dress silhouette is relaxed and unstructured, meaning sequins feel dialled-down, unpolished and altogether easier. Prints extend this idea of wearability; a baroque-inspired foiled floral makes a subtle after-dark statement, while recoloured animal motifs in metal and jewel tones remain the prints du jour. 

At the core of our DNA is a stringent approach to quality and an emphasis on intelligent design, and this season’s key pieces are a case in point. Exquisite coats, silk slips cut delicately on the bias, deluxe leather separates, Italian cashmere knits and the printed daywear dress – a Whistles signature – are underscored by an ageless, effortless sensibility which ensures they are reached for time and again. 

This is Whistles Autumn Winter ‘19.


Opening times

Monday:9:00am - 5:30pm
Tuesday:9:00am - 5:30pm
Wednesday:9:00am - 5:30pm
Thursday:9:00am - 5:30pm
Friday:9:00am - 5:30pm
Saturday:9:00am - 5:30pm
Sunday:11:00am - 5:00pm


11 Christopher Place
St Albans
Herts AL3 5DQ

map to Whistles – Contemporary Fashion in St Albans


Collection information

Please call us for collection information.