About Jo Jo Maman Bébé – Unique Childrenswear in St Albans

The inspiration for our childrenswear came from French nautical styles and started with our Breton basics collection. This has evolved to offer a mix of quirky and original fashion which remains distinctly JoJo branded. Our girls’ styles are fun and sweet, traditional children’s clothes without all the pink sparkles and mini adult designs. We believe that boys’ clothing should offer just as much choice as the girls and our designers work hard to ensure our boys’ collection has lots of choice of colour and fabrics not just the standard blues and browns.

Many JoJo designs include innovative features to improve fit and quality. Adjustable elastic waists in toddler styles ensure a good fit regardless of the size of a child’s tummy. Using a high tech fabric to allows 100% waterproof rainwear to be breathable and simply sewing a dressing gown belt down at the centre back prevents it coming loose.

Our labels are designed not to itch little necks and we go to great lengths to ensure our baby sizes are well designed for easy nappy changing and dressing. Cotton is used wherever possible (in some cases organic cotton) and other man made fabrics are generally made from recycled fibres.

JoJo offers a simple style, which allows babies and toddlers to look adorable yet funky and quirky, all at reasonable price points. Each season we add hundreds of new and inspiring designs to our ranges.